The first day of Pakistan’s biggest food festival ‘EAT’ opened on Friday at Jinnah Convention Islamabad, where food lovers witnessed chiefs working their magic through cooking demonstrations and enjoyed live music perfomances of renowned singers along with various other fun filled activities for the entire family.
“Such food festivals should be more organised because we get a chance to interact with our favourite chiefs which are rarely seen on events except television shows,” said Iqra a student of Kinnard college.
“I want the red cake, no the yellow one, no actually the blue one,” said a child at the Cakelets stall, while picking out cupcake after cupcake.
Apart from the top-notch food chains, many home-based chefs also displayed their stalls and enthralled the food lovers with delicious recipes.
One of Pakistani’s leading college of tourism & hotel management – COTHM conducted several food competitions and professional chef demos throughout the day.
In terms of further patrons and sponsors, the success of Eat Festival continues to prompt food sector associates to grow in their engagement of the platform to bigger audience members, marketing campaigns and promotional activities sharing a common vision with the Eat Festival to develop and promote Pakistan’s eatery industry.
In this same spirit, this year the Eat Festival welcomed Faysal Bank as the platforms Platinum sponsor, 7UP as the Exclusive Beverage Partner, Radio1 FM91 as the Official Radio Partner, Mindmap as the Official Digital Partner, OUR Solution as the Official Public Relations Partner.
The brain child of CKO Event Architecture, now in its fifth year running this annual event has become the largest food Festival in the country and draws in a crowd of over 100,000 people. The purpose behind it is of course to create an experience which is as inclusive as possible whilst maintaining the original concept.