Young people are turning their backs on Facebook in favor of rival Snapchat, according to a new report.
Experts now predict Snapchat will overtake Facebook among the key 18- to 24-year-old demographic in the UK by the end of this year.
According to the latest report, more than 350,000 new users within this age range will flood to Snapchat, which is focused around ephemeral photography and Augmented Reality (AR) lens that distorts users faces in images and videos.
If the report is accurate, this will take the number of UK-based Snapchat users within that age range to around 5 million – placing it ahead of Facebook for the first time.
The shift in the UK follows a global trend that has seen younger audiences shun Mark Zuckerberg’s social network, which boasts 2.23 billion monthly users worldwide.
Earlier this year, a study from the Pew Research Centre revealed just 51 percent of US individuals aged 13 to 17 say they use Facebook – a drastic plunge from the 71 per cent who claimed to use the social network a Pew report in 2015.
According to a separate study by Ampere Analysis, 44 percent of Snapchat users worldwide are now aged 18 to 24 – compared to a mere 20 percent on Facebook.
Following the disastrous Cambridge Analytica scandal, Facebook has seen its stock price and user numbers plummet.
Meanwhile, rival Snapchat has been gaining increased traction among younger demographics worldwide.
According to a new report from US-based market research company eMarketer, Snapchat is expected to grow its important 18-24-year-old demographic by more than 350,000 users in 2018 in the UK alone.
This will take the amount of Snapchat users within this age range to slightly under 5 million – placing it ahead of Facebook for the first time in the UK.
If the trend continues as predicted, 2018 will mark the second consecutive year Facebook has seen declining numbers among this pivotal younger user base.
The trendsetting group of Facebook users will drop to around 4.5 million by the end of the year – a staggering loss of 500,000 in two years.
The figures spell more bad news for Mark Zuckerberg’s social platform, which has increasingly seen its user base shift to an older demographic.
Facebook has become increasingly popular with older users, as over-55s continue to join the social network in order to keep tabs on their families.
Last year, Snapchat became more popular than Facebook for the 12- to 17-year-old demographic in the UK.